My professional life began more than three decades ago working in publishing - in fact, the first Monday after I graduated college. Even though, since then I have done many other things, I could never detach myself from that line of work. I believe that publishing is the industry where, if you want to be part of, you need to bing your soul along. Here's how I stayed with it:

Front Page New York

YOU ARE NO LONGER JUST ANYBODY.
WHEN YOU ARE ON FRONT PAGE, YOU ARE SOMEBODY!

In 2018 when I decided it was time to bring all my major publishing projects under one portfolio, I created Padronius Digital Properties. FrontPage.NYC / FrontPageNewYork.com are part of that portfolio and the second of three publications I created, fully financed and published in the past thirty years.

Just as TWELV, FrontPage.NYC is a New York City-centric digital magazine. Its mission is to let the world know about all the wonderful things this great city of ours (still...) has to offer. Yet, and more than anything else, Front Page New York is a hobby on which I work when I have time. Right now I am working on redesigning its layout and recoding everything that's behind it.

If you live and work in NYC and love our home as much as I do, I would love to hear from you. If you own a business, let everyone know that you exist and have something to offer. Better yet, if you are a writer or editor, and you have have something wonderful that you wrote and would like to share, please send it to me. Front Page New York's job is to invite the world to read it.

Whatever you would like to submit, has to be content that relates in some way, form, or shape to New York City. I would love to read, and share with the world your stories, editorials, articles, interviews, commentaries, poems, press releases, and/or excerpts from books that you wrote and would like to promote through new channels. This is the submissiopn page.

TWELV Magazine

TWELV is a made-in-New York City fashion, culture, and lifestyle magazine which in 2011 I co-founded and helped to conceptualize, produce and launch together with styling and editorial talents formerly nurtured at Condé Nast, Vogue Italia, and Paris Vogue. While there, I was involved in every aspect of the magazine's print and digital production, publishing, marketing and distribution cycles.

TWELV's vision is to combine a creatively common perspective for an audience that has a refined taste, but is a bit tired of the usual high-end fashion magazines. This includes the "in-the-know" - the city and international tastemakers who express themselves as a real movement through music, fashion and art. TWELV features the most dynamic mix of band reports, actor interviews, behind-the-scenes coverage of art in progress, and of course, fashion.

At the time we launched the magazine, TWELV's fashion stories were monthly releases that contained interviews and/or photo shoots with celebrities, introduced fashion concepts and promoted cultural trends. We used them in lieu of newsletters and they were hugely successful. The magazine is no longer published in print; today it is a fully digital publication.

If you are curious how all this started, please go to this page.

Stephanie's Home Beauty Salon

This is a book which I researched, co-authored, edited, designed and first published in Canada in 1996, then its revised, second edition in the USA in 2008. It's a book on self improvement - in essence, a collection of recipes on how to make your own anti aging creams from organic products.

At one time, the book bacame known as "the little book that everyone wants". I don't have time to manage this project anymore but the book is still available and, if you believe that nature can do its magic to help you stay beautiful, you may want to check it out. You can get it from Amazon (paperback and Kindle download), Barnes & Noble, Google Books, as well as from over 4,000 independent online book stores (you will find it when you search for it by its title, or by my name).

Just as with magazines, this is not the only book I produced, but it is the one closest to my ❤ and to which (over many years) I invested significant resources to produce and market.

Purple Pages Publications

This was not a publication that I created but I need to add it here because, of all the companies I have been involved with in my long professional life, this was the best employer I have ever worked for.

At the time, Purple Pages was a counterpart of the Yellow Pages and it was published in both Eadmnton and Calgary, Alberta/Canada. Still, instead of seeing each other as being competitors, Purple Pages and Yellow Pages colaborated often. That practice was both a novelty and a business strategy - a business mentality no longer accepted today...

My roles there were devided between several departments among which were page composition, ad design ad copy editor, and computer graphics troubleshooting. Having had my hands in, practically everything related to the publication's production, eventually I settled on managing the development of special projects.

This is where I also first learned how to coordinate multiple cross-functional and geographically-dispersed (USA, Canada, UK, Germany, The Netherlands) teams of highly-specialized consultants and developers which were assigned to these projects.

Unfortunately, this publication no longer exists today.

Graphis / 2013

Graphis Annuals is an international publisher of books and magazines on communication creatives showcasing excellence in graphic design, art, photography, illustrations and advertising.

My assignment there was to develop a new production process which would simultaneously generate digital and print master templates for its annual journals. As part of that project I also researched and negotiated contracts with book distributors in USA, Canada, Australia and UK.

As part of a smaller, side assignment, I proposed a new strategy sales model for Graphis' magazine portfolio on its Amazon associated publisher platform.

Ethis Inc. / 2012-2013

Ethis is a Wall Street-based advertising agency which researches, creates and publishes advanced clinical communications exclusively for biotech and pharmaceutical companies, and for highly-specialized medical communities. Optimized the production workflow between writers, editors, and designers who were creating medical content.

My role at Ethis was to coordinate the workflow for the production of white papers, industry publications, webinars, and interactive case studies which were distributed across digital and syndicated media channels.