For forty years Hides-In-Shape was a four-floor luxury and lifestyle accessories boutique and Madison Avenue fixture. While there, for three years before the owners retired and closed the store, I managed the entire cycle of online sales from order fulfillment (USPS, UPS and FedEx), to customer support and fraud prevention (working with AMEX, VISA, MC).

In terms of marketing, I created and managed all online promotions, the paid ad campaigns (Google/Facebook), blog and the store's social media presence. The websites were hosted originally on PointShop Enterprise, and later on BigCommerce and Shopify.

While there, I also assisted the store's inventory managers to coordinate supplies with their partners and product vendors from Germany, France and Italy. In terms of marketing, I created and managed all online promotions, the paid ad campaigns (Google/Facebook), blog and the store's social media presence.

First published in 1944 in Switzerland, Graphis Graphis (annuals) is an international publisher of books on communication design which present the best submitted work in graphic design, advertising, photography, art, and illustrations. As a Project Manager there, and in addition to other responsibilities, I also managed Graphis' Amazon publishing platform and store.

A few years before moving to New York, I worked on several contracts managing marketing and advertising campaigns in the beauty and self-improvement industry. Bellini Laboratories, Dermamed™ Pharmaceutical Inc. and BioLytical Laboratories were companies specializing exclusively in skin care and anti-aging products.

As a Project Manager, I oversaw and coordinate the activities of several teams of web developers (e-commerce) and internet marketing experts while managing the online ad campaigns and related budgets. As part of that role, I was also in charge with art directing the design of these companies' online ads, mini websites, and the technical manuals and promotional materials for trade shows.

Naor Skincare Inc.

In parallel to the above, but on a different contract, for a period of two years, I developed a spectrum of micro websites (nine different languages) and managed the e-commerce operations and marketing campaigns for Naor Skincare Inc. This is also a pharmaceutical company headquartered in Vancouver, Canada and with operations in South Korea and production laboratories in New York. The website I linked to here is an updated design of the original I created and managed. The content and products, however, for the most part are the same as what I originally worked on.

This was my very first e-commerce experience which began more than twenty years ago while working as a contractor for an internet technology and online learning startup.

Nortia Technologies and CANcoach Systems were two divisions of the same company where one was developing the e-commerce platform for the other. In the process, they created instructional CDs and DVDs which they sold exclusively online through their websites, Amazon and eBay stores.

Considering that this was in 2001, their technological and e-marketing achievements were business practices noticed, and later followed, by many pioneers in the e-commerce industry. The ad campaigns, keyword bidding and affiliate programs I managed during those projects were created on Google, Overture and Commission Junction.