|BROWN HARRIS STEVENS, 445 Park Avenue, New York, NY 10022
As Marketing, Public Relations and Listing Manager, currently
I support a team of three brokers and ten real estate agents
by creating and coordinating the flow of contractual documentation
and marketing & advertising materials. Far to getting anywhere
close to everything that I do to support the operations of this
team, some of my current responsibilities are as follows:
Design industry-specific advertisements and create, deploy and manage print and digital paid ad campaigns (Google/Facebook).
Manage a database of nearly 30,000 clients which I use as a master resource for creating segmented, targeted marketing mailing lists.
Insert and manage listings in agencies' databases and report on the ads status on syndicated publishing platforms (NYTimes.com, Wall Street Journal, OLR, etc.)
Fill out contracts and manage their flow between brokers, agencies and clients.
Manage all communication channels between brokers and their associates: attorneys, investors, managing agencies; create and submit weekly client reports.
Update broker profiles and ads on agency websites and social media accounts.
Manage special-interest projects such as promoting the broker's presences at art galleries in New York, New Jersey and Washington D.C.; occasionally, I create marketing materials for the brokers' international luxury residential portfolios in New York City, London, South France and Spain).
|CORCORAN GROUP, 660 Madison Avenue, New York, NY 10065
My decision to join The Corcoran Group,
was entirely based on my interest in capitalizing on my previous experience operating
a special real estate advertising niche. However, the position I accepted offered
implied incentives beyond my direct interest so, shortly after joining the company,
I found myself running the inhouse operations of one of the brokerage's top associate
brokers specializing in the luxury and investment properties in New York City. With
(supposly) an additional office in London, and someone who belongs to the elite top
1% producers in the world, this broker has also entrusted me with coordinating the
entire deal life-cycles of their residential, commercial and investment portfolios.
While there the nature of workload was of high intensity and involvement,
a fact which gave me the opportunity to learn and execute deal routines that
most real estate professionals would achieve in probably close to two years.
During that time I processed listings and contracts
valued at $20M+ (verifiable). In addition to creating and processing
all the legal and industry documentation required for the full-cycle of each
transaction, I managed all communication channels with the broker's associates:
attorneys, buyers, seller, investors, other brokers, property management
companies and building owners. I also wrote copy, inserted and maintained
listings in databases, managed the broker's calendar, team's junior real estate
agents' schedules, did buyer searches, created broker/buyer itineraries and
coordinated with vendors: payroll processor, cleaning services and outsourced
To be specific, my daily/weekly expressed responsibilities there were to:
Conduct market research, in depth buyer searches and compile comp reports for property listings (active, under contract and sold withing the last 6-12-18 months).
Compiled Comparative Market Reports which were inserted in pitch packages submitted to buyers.
Prepare presentation packages which included Corcoran's inhouse presentation, the exclusive, agency and (where applicable) non-disclosure agreements.
Prepare and submit to proper departments, broker, attorneys, et. referral agreements (working w/ the relocation department), requests for commissions, contracts and deal sheets.
Contact building owners and property management agencies in order to obtain offering plans and all other documentation required to support a transactioneets.
Creat and insert new listings in Corcoran's internal database (Vesta) which also deploys them to their online affiliated aggregators: StreetEasy.com, The New York Times, Corcoran.com, etc., etc.
It was also Vesta from where I booked and managed all team's open houses. (the "on-call" requests and private showings was something I attended myself, practically on daily basis).
Manage all broker's communication channels with all their associates: attorneys, buyers, seller, investors, other brokers, property management companies and building owners.
Perform investor searches on Corcoran's TAXI, PropertyShark.com, Loopnet.com, CoStar.com, CompStack (search services for commercial listings.
Oversee all special projects targeting new business development (mailny digital).
Create client custom reports by researching and extracting specific information from offering plans and other specialized industry-specific documentation.
Design collateral advertising and marketing materials (show sheets, brochure, post cards, etc.) on Corcoran's XPress Docs, BrokerLoop.com (that in addition to Photoshop, PowerPoint, etc.)
Manage the broker's external vendor accounts: RiseMedia (photo staging/floor plan drawing), MyClean, BuyBizSel.com, BusinessBroker.net and all digital properties.
Manage the team's website, blog and social media postings.
Schedule and manage the activities of, and payments to external contractors: article and blog writers, photographers, designers, architects, programmers, and junior agents.
Managed the broker's calendar, itineraries and the team's junior real estate agents' schedules.
|HALSTEAD REAL ESTATE, 770 Lexington Avenue, New York, NY 10065
My involvement at Halstead was
purely a design project where my main responsibility was to create and manage
the print and digital marketing campaigns for one of their top rental market
producers. With nearly twenty years in the business, this broker is a recipient
of the Producers Council Highest Volume of Transactions Award, and a well
respected member of the Certified Senior Relocation Agent Gold Circle.
My involvement with this broker was influenced by the oportunity to become part
of, and bring my contrubution to their aggressive proposal to grow the business
in a challenging market. On their part, they were looking, in particular, for
the expertise in business rebranding. In addition, while the broker had
a sustained rental activity at 'street level', their presence in the digital space
was - virtually - invisible. This was another factor that caught my interest in
working at Halstead.
During this project, some of the explicit business re-branding points I proposed were to:
Re-position their team in the marketplace by clarifying their new brand's image and mandate.
Redefine and manage their spheres of influence and clients' databases.
Write and implemented the monthly marketing plans and ad campaigns' objectives.
Manage the creation, schedules and deployment of weekly/monthly marketing materials.
Manage their listings on their companies' internal platforms and OLR.
Manage the digital ad campaigns on the team's personal websites, social media accounts, and the affiliated partner networks.
Introduce reasearch, tracking/analytics and reporting processes for the performance of all advertising (ask me how this one went).
Redefine their team's office operations and listings' workflow. Specifically,
I wrote a procedural manual for the team (an explicit "how to" guide of instructions on inserting
and processing listings, transactions, requests for commissions, best practices on communicating
and following up with clients, how to develop and maintain the client database, write engaging
emails, build community forums, etc.
Streamline the production of advertising materials, organize and - where
possible - automate the routines on creating and deploying marketing materials.
|HIGHLIGHTS OF MY PERFORMANCE
During the eight months of my
involvement in the (Corcoran) broker's operations, I processed listings/contracts
valued at over $20M.
That was possible, in part, because the biggest contribution I brought to the broker's
business was the fact that I managed to transfer a remarkable workload from their desk
to mine. In turn, that permitted the broker to fully concentrate on growing the business,
rather than spend most of the time performing routine tasks.
My second most important contribution there was by putting to work my research and
analytical skills, which I developed while working in advertising. They allowed me
to do detailed market research and analysis which were then embedded in personalized
reports and sales presentation packages and brochures (.PDFs) that we submitted to
buyers and investors as soon as they approched us with inquieries. Invariably, these
packages proved to be invaluable materials that facilitated the sales.
Eight months later, just before my leaving that operation, the broker's active portfolio
has more than doubled, with the number of both active listings, as well as that of the
closed contracts, continued to grow at a steady pace.
|REFERENCES/WHAT THE BROKERS HAD TO SAY
While working for both
brokers, my work performance was evaluated with a high degree of appreciation
equally by the brokers themselves, their teams, the agencies' managing
directors and by all the wonderful support staff and agents in these office.
References. This is a page hidden from search engines and you are here
because I sent you the link, which means, you have my contact info. I do have,
both personal and professional, impeccable references. So, if you would like
to see them, please let me know.
|WHY DID I LEAVE THESE POSITIONS?
To begin with, my temporary
involvements with the first two brokers focused specificaly on solving some of
their operational and performance issues; lack of visibility in the digital space
was one of them. Later, the scope of my work there shifted to functions totally
detached from my initial interests and proposed project mandates. So I moved on
and engaged in bigger, more interesting projects.
As I mentioned at the
beginning of this page, I have not always worked in real estate. In fact,
before this, I spent more than twenty five years in the publishing and
advertising industries. If you want to learn more about my past professional
to this page.
Download my résumé here.